Live sports remain one of the few true appointment-viewing experiences in today’s fragmented media landscape, bringing together large, engaged audiences. In our recent bipartisan webinar, in partnership with Campaigns & Elections, we explored how campaigns can make sports a smarter part of their 2026 media strategy in The Midterm Playbook: Winning with Live Sports.

For campaigns and civic groups, the FIFA World Cup is more than a sporting event. It’s a month-long window of attention to reach diverse, engaged audiences where they’re already watching.

Summer is one of the biggest opportunities for advertisers — but reaching consumers today takes more than showing up in one place. 

From Major League Baseball games to major golf tournaments and must-watch tennis events, summer sports create one of the most consistent, powerful advertising opportunities of the year.

One of the more overlooked elements of playoff advertising is the crossover between leagues.

In a primary season where attention is at a premium, live sports provide the high-quality, high-impact environment to break through.

Sports represent one of the most powerful advertising platforms available today.

Live sports fans are diverse, highly engaged, and are a perfect match for campaigns looking to connect with voters in meaningful ways.

Women’s sports are here, they’re thriving, and they’re not waiting for your business to catch up. The question is, are you ready to get in the game?  

March Madness® only happens once a year, but the opportunities it offers to advertisers are endless.

Advertising during the College Football Playoff isn’t just a way to reach more viewers — it's a chance to tap into one of the most passionate, engaged, and diverse audiences in sports today.

By strategically aligning your advertising with the enthusiasm of March Madness®, your brand can score a marketing slam dunk that resonates long after the final buzzer sounds.

If you like sports, autumn is definitely your time.

Cable television garners more viewership than its broadcast counterparts during the summer months. 

The biggest sporting event in the world is the FIFA World Cup, where national teams compete every fourth year to see who is the best on the planet in the sport of soccer.

As a business owner, why should you consider tennis as a part of your advertising plan?

Why should baseball be a part of an advertising campaign?

Why you should make March Madness part of your advertising plan.

At the end of the calendar year, the real showcase for sporting events on cable are the college football bowl games, and they’re a prime opportunity to promote your business to a devoted fan base.