Our ability to reach audiences with precision using multiple targeting capabilities and data types is a big part of Optimum Media’s special sauce

Reach Any Audience

Our campaigns use a myriad of data capabilities to reach your unique audience. Each campaign is customizable and tailor-made to suit your business goals, but some of our data types and capabilities include:

  • Create smart campaigns based on actual traditional TV viewership data, not panel-based data. We can help you reach an audience with precision, without spending a fortune.

  • Reach your audience based on where they are. Go for the whole state or as small as one address in your area. You choose the locations that matter the most to you.

    Geotargeting: Reach individuals in a specific zip code, radius around a town, DMA, or an entire state.

    Geofencing: Think of a literal fence. You choose the addresses — your locations, your competitor’s locations, and other businesses that are related to yours — and we’ll target those addresses with your ads.

    Event Targeting: Target a geofence during a specific date and time to reach event attendees..

  • No cookies? No Problem! Reach specific devices through the use of anonymized IP addresses. Extend that reach out of the home to the same devices. Unmatched accuracy, entirely privacy complaint.

  • Steer a campaign based on age, gender, family status, income, education, and much more. Reaching viewers based on their demographic information allows us to ensure your ads reach an audience that will resonate with your message the most and be most likely to act.

  • Use your business’s CRM data to create audience targeting segments. Use this data to reach out to your current client base to encourage repeat business, or use it to reach new potential customers.

  • Reach an audience while they are consuming online content that’s relevant to your business. Looking for sports enthusiasts? News watchers? We can reach them with multiple media products.

  • Show additional ads to those who have already visited your website or shown interest by clicking an ad in the past 30 days. Retargeting can boost your campaign’s message recognition by ensuring an audience sees your ads multiple times.