Do you advertise on TV? That used to be an easy yes-or-no question. Not anymore. That's because, in the past, if you asked someone, “Do you watch TV?” you were asking about programs—usually on a set in the living room. Today, that same question triggers a different thought: Which device are you watching on?

Whether you need to raise awareness, mobilize voters, shape public opinion, or drive engagement, we help you strategically deliver your message even in the most turbulent times.

Whether your business is in full bloom or gearing up for its next big change, we’re here to help make sure your message reaches the right people at the right time.

With price and policy adjustments in the works, your dealership’s future success will be directly affected by what you choose to do NOW. Let’s talk about how you can position your dealership for short-term success and long-term growth during this crucial time.

Optimum Media’s own Nafeesa Bratcher sat down with Media Village recently on a roundtable style panel to give insights about empowering women in the media industry.

Women’s sports are here, they’re thriving, and they’re not waiting for your business to catch up. The question is, are you ready to get in the game?  

People are eating somewhere — we want to make sure it’s your restaurant. 

Hispanic adults were significantly underserved by political advertising in the 2024 election.

March Madness® only happens once a year, but the opportunities it offers to advertisers are endless.

Cutting your ad budget might feel like a quick win, but the long-term cost of losing visibility is far greater.

DOOH is booming for its dynamic, targeted messaging in high-traffic areas, extending campaign reach to whenever and wherever target audiences are.

We build advertising plans on budgets that fit you.

Advertising isn’t about reaching all audiences at once. It’s about reaching the right audiences at the right time with the right message.

In today’s digital landscape, mobile advertising is no longer an add-on; it's where consumer attention is most focused.

Your customers are multitasking pros, bouncing from one screen to the next without skipping a beat. What is the best way to make your message resonate?

During the 2024 Cynopsis Big TV Summit, our business strategy expert Bill Chambers, alongside other industry experts, presented “Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem.”  Watch the video.

Optimum Media conducted a voter survey asking where the user primarily went for news about the upcoming election and whether voters had recently seen a political ad(s) that influenced their voting decisions. 

Advertising during the College Football Playoff isn’t just a way to reach more viewers — it's a chance to tap into one of the most passionate, engaged, and diverse audiences in sports today.

Strategic advertising is the key to competing successfully during the holiday season.

Our Senior Account Executive, Donna Ra'anan-Lerner, recently sat down with C&E to discuss successful ad strategies including CTV, use of data and more.