Ready to Put Your Business on the Biggest Screen in the House?

How much TV do you watch in a week? If you’re like the average American, it’s about 24 hours every week — basically a whole day spent in front of the largest screen in the house. Even more telling, two-thirds of Americans report watching TV all or most of the time.

That's because TV has become the go-to destination for relaxation, unwinding, and entertainment. And it’s not just one way of watching. More than half of American households use a combination of traditional TV and streaming services to satisfy their viewing needs. That means your local business has the opportunity to show up right where your customers already are — on the same screens they use to watch their favorite shows, live sports, and must-see movies.

What if you could reach your customers on the biggest screen in the house — with just one partner, one plan, and one budget — placing your message across top streaming platforms and cable networks? And better yet, what if your ad instantly earned credibility by airing right alongside premium programming your customers already love?

Where the Eyeballs Are Shifting

Streaming now makes up 47% of all TV time, officially passing up broadcast and cable combined this year. Translation? More eyeballs are on streaming platforms than ever before.

And while streaming is booming, a recent Optimum study found that only one in four U.S. households relies solely on streaming. With more than half of consumers using a mix of traditional TV and streaming services to meet their viewing needs, your advertising campaigns should also utilize both. 

73.6% of all TV viewing includes ads, whether through streaming or traditional TV. In other words, no matter how your customers watch, ads are already part of their routine. When your ad shows up, it doesn’t feel disruptive — it feels natural, expected, and built into the viewing experience.

Whether your customers are curled up on the couch for Sunday afternoon football or other live sports, catching up on the news, or diving into a new series, that’s the perfect moment for your business to appear right alongside the content they love.

Focus on Your Local Advantage

Shoppers love shopping local when possible and smart advertising helps them do it. 59.4% of U.S. adults prefer to buy from small, family-owned, or independently owned businesses, a number that has increased by 16.9% in the last year. That means your business isn’t just promoting products or services, it can connect with your community on a personal level through advertising.  

With TV advertising, your business has something national chains can’t match: the ability to connect with your community on a personal level. When your ad appears on the big-name streaming platforms or trusted cable networks, viewers don’t just see another commercial. They see your storefront, your staff’s friendly faces, and a real reason to support a neighbor.

Smart Targeting, Smart Spending

Imagine being the local pizza shop whose ad shows up just before a family dives into movie night. That’s precision targeting at its best. Streaming’s advanced targeting capabilities allow businesses to reach specific demographics with precision and relevance. With streaming, you can zero in on the right viewers based on location, interests, and habits, so you’re not advertising a pizza shop to people two towns away.

And since streaming is measurable, you’ll know exactly how well your campaign is working, with detailed analytics that provide insights into viewer engagement, ad completion rates, and conversions. This data-driven approach allows continuous optimization, ensuring your campaigns deliver the best results. 

Even in this age of cord-cutting, niche traditional networks such as SyFy, BET, Fox News, Magnolia Network, and Comedy Central engage dedicated audiences across diverse passions and interests.

One Strategy, Multiple Screens

You don’t have to choose between streaming and cable to reach your customers because they are watching both. The most effective campaigns bring them together, creating a unified strategy that puts your business front and center on the biggest screen in the home, no matter how or where your audience tunes in.

With one plan, one partner, and one clear message, we’d love to give your business more than exposure. Our experts would love to sit down and create a cohesive and impactful television advertising strategy to attract new customers, build trust, and strengthen the community connections that set your local business apart.