After the 2024 election, Optimum Media's Data and Analytics team set out to look more deeply into a key campaign metric for political ads: how many CTV ad exposures are required to make outreach both efficient and effective?

From Major League Baseball games to major golf tournaments and must-watch tennis events, summer sports create one of the most consistent, powerful advertising opportunities of the year.

One of the more overlooked elements of playoff advertising is the crossover between leagues.

In a primary season where attention is at a premium, live sports provide the high-quality, high-impact environment to break through.

Ethical boundaries, thoughtful execution, and clear disclosure are foundational to growth in advertising.

We help you stay ahead of what’s next in advertising and what’s next for your business, with smart strategies designed to evolve just as your customers do.

Sports represent one of the most powerful advertising platforms available today.

Three businesses wondered how to make their message shine—
Until the right guide arrived, just in time.

Senior Director of Data Analytics Peter Ronga discusses what makes our audience capabilities so powerful and provides a peek into the future of data-driven advertising at Optimum Media. 

Holiday TV audiences are larger, happier, and wonderfully ready to discover something new, making it a perfect moment for your message to shine.

This holiday season is an enormous opportunity for advertisers who connect the dots between TV, streaming, and mobile.

From a 60-inch TV to a mobile feed that’s scrolled in seconds, every screen demands something different from the designer. But despite all the different screens where your audience sees your ad, it should always feel like your brand.

Your audience isn’t tied to a single screen or platform, and your advertising shouldn’t be either.

Live sports fans are diverse, highly engaged, and are a perfect match for campaigns looking to connect with voters in meaningful ways.

Reach your customers on the biggest screen in the house — with just one partner, one plan, and one budget — placing your message across top streaming platforms and cable networks.

When it comes to marketing, we often jump straight to audience targeting, media choices, or data strategies — whether it’s traditional, digital, or social. But none of that matters if the message is off.

Reach and frequency aren’t just metrics and must be the backbone of effective political advertising, especially in CTV.

Here’s how a smart, multiscreen advertising strategy can help your business or brand connect with every generation, regardless of where they are or how they consume media.

Here’s what I’ve learned after three decades in the game: The core of great advertising hasn’t changed — the story still matters. But how you tell it and where you tell it? That’s evolved more in the last 30 years than it did in the 100 before.

In political advertising, striking the right balance between widespread reach and focused targeting is essential to connect effectively with voters.