Optimum Media Wins 2026 Reed Award for Best CTV Plan
NEW YORK, NY — March 17, 2026 — Optimum Media, the advertising arm of Optimum and a leading provider of multiscreen advertising solutions, has been honored with a 2026 Reed Award for “Best CTV Plan,” recognizing excellence in political and public affairs advertising strategy. The winning entry detailed a collaborative, strategic effort with GMMB, an innovative advertising agency that focuses on political and public affairs campaigns.
Presented annually by Campaigns & Elections, the Reed Awards celebrate the most innovative and effective work in political campaigning, advocacy, and public affairs. Winners were announced last week during the Reed Awards & Conference in Charleston, SC, where top campaign strategists, consultants, and media professionals gathered to recognize the industry’s best work.
Optimum Media and GMMB received the award for “Best CTV Plan,” highlighting the company’s ability to deliver sophisticated connected TV strategies that combine premium video inventory, advanced audience targeting, and measurable performance to reach voters effectively across streaming environments. What set this entry apart was the comprehensive, multilayered research used to identify the ideal frequency required to drive increased voter sentiment. Cross-team collaboration was key: The Political and Public Affairs team partnered closely with the Data and Analytics team to collect the right data and run targeted tests to determine this.
"This recognition from Campaigns and Elections reinforces what our clients from across the political and public affairs spectrum have told us: The Optimum Media team is second to none when it comes to advanced data and analytics,” states Donna Ra’anan-Lerner, Director of Politics & Public Affairs at Optimum Media. “This campaign is a true testament to our in-house data and analytics capabilities, powered by our proprietary set-top box data, all backed by the resources of a leading connectivity company, Optimum. We’re thrilled to share this honor with our partners at GMMB.”
The company received “finalist” recognition in the 2025 Reed Awards competition. They also received a Reed Award in 2023, for “Best COVID Response Campaign.”
Headquartered in New York City, Optimum Media provides integrated advertising solutions across traditional and streaming TV, digital, and mobile platforms. With data-driven insights and the power of first-party reach, Optimum Media helps build smarter, stronger campaigns that connect with voters across the ever-shifting divide between streaming and traditional TV viewership. By combining premium inventory with advanced audience targeting and sophisticated analytics, the company helps brands, agencies, and political campaigns reach the right audiences at precisely the right moment.
The Reed Awards are widely regarded as one of the most prestigious honors in the political campaign industry, recognizing excellence across dozens of categories including media buying, digital strategy, television advertising, grassroots advocacy, and campaign innovation.
This recognition further exemplifies Optimum Media’s leadership in advanced advertising and its growing role in helping campaigns leverage the power of connected TV to deliver smarter, more effective voter outreach.
About Optimum Media
Optimum Media is a multiscreen advertising business that partners with small and medium businesses, as well as national, political, media and entertainment, and agency clients across the United States. We work with advertisers to develop custom multiscreen advertising solutions powered by proprietary technology and a massive aggregated database of audience data points and TV viewership data. Click here to learn more.