Your partner to reach voters, policymakers, and other influential audiences.
In D.C.'s ever-changing landscape, having a trusted partner to help navigate is essential.
Our dedicated and experienced Political and Public Affairs team provides trusted expertise and partnership. Leveraging best practices from the 2024 election, we offer unmatched reach and precision targeting at scale.
We deliver powerful results by leveraging our massive scale and nationwide access to households, ensuring your message reaches the right audience. With our industry-leading 91% data-match rate, we validate and refine targeting for unmatched precision.
Delivering the right message to the right person at the right moment.
Our connection to Optimum, one of the largest multichannel video program distributors in the US helps to provide unrivaled data and partnerships, delivering exceptional insights and results. Our audience-first approach and premium streaming inventory ensure your message reaches policymakers, influencers, and more, as we partner with you from strategy to outcome.
Whether your audience is best reached on traditional or streaming TV, online, or mobile — our expertise in political and public affairs advertising ensures you will amplify your message to the right people, no matter where they are or how they consume media.
Reaching your audience through:
Precision Targeting Across Screens
Optimum Media’s footprint and cable backend give us unique targeting capabilities, ensuring specificity in reaching your audience, whether that’s voters, policymakers or opinion influencers we reach people who move the needle on the issues your clients care about.
Audience Insights
Our data team has established an extensive and diverse dataset by harnessing partnerships with top-tier data sources. Additionally, by using our in-house dashboard, we can provide real-time insights to identify trends, tailor media plans, and help your team act quickly.
Mobile Extensions
Our AdMessenger product delivers your audiences the information they need via our fully customizable scrolling text display mobile ads. This unit consistently delivering 5x the engagement of traditional mobile ads.
Unique Streaming Access and Scale
Optimum Media, with our unique cable backend, can extend your reach and simplify your planning by being a single source for premium streaming ad inventory.
Any Voter. Any Screen. Anywhere.
Our award-winning team is available (almost) around the clock during heightened election periods to ensure we never over-promise & under-deliver. Using only the most trusted sources, leveraging our insights as a cable powerhouse, we create custom streaming ad plans to meet your campaign goals, no matter how unique or specific. With the capability to reach households in all 435 congressional districts nationwide, our campaign experts can guide you through decision-making to ensure your ad dollars are spent wisely across the complex streaming and digital ecosystem.
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