Your customers have places to go, and things to do, and most aren’t staring at a screen all day. Luckily, your advertising strategy doesn’t have to depend on their eyeballs; lend us your ears, because digital audio has entered the conversation!
On average, people spend 20% of their day with audio, across online music, audiobooks, podcasts, digital radio, streaming music apps, and more. That’s a lot of opportunities to connect with audiences through immersive, screen-free listening experiences across your customers’ daily routines:
A workout without your favorite playlist?
Just voluntarily lifting heavy objects in a room full of sweaty strangers.
A run without the right album?
Just you fleeing an invisible threat at a pace that wouldn’t actually help you escape.
A morning commute without your favorite radio show?
Just participating in a slow-moving parade of people who would all rather be somewhere else.
Cooking dinner without your favorite podcast?
Just standing over a hot surface, stirring until it’s edible (or close enough).
A long flight without an audiobook?
Just paying several hundred dollars to be temporarily stored in a chair while traveling at 500 miles per hour.
Audio doesn’t just accompany our daily routines; it makes the otherwise unremarkable activities considerably more entertaining. For advertisers, this means an opportunity to become part of the moments consumers are already tuned into, especially in moments where screens simply can’t participate.
Thankfully, this isn't an either-or scenario, and it shouldn't be! Your customers aren't choosing between screens and speakers, so why should your advertising strategy?
Brands that combine audio with their well-oiled on-screen strategies experience an overall 22% lift across key outcomes such as brand image, differentiation, trust, recall, and more! This strategy matters because it reaches your customers wherever their day takes them.
Sometimes they’re scrolling. Sometimes they’re binge-watching. Sometimes they’re listening. Sometimes they spend 45 minutes folding laundry while becoming emotionally invested in the personal lives of two podcast hosts they've never met.
Whatever the moment, Optimum Media’s advertising solutions help your business connect with audiences throughout their day across screens and speakers.
Let’s get your brand seen AND heard!