Increasing Foot Traffic Using Geographic Targeting

About the Client

 A North Texas auto group specializing in Honda and Nissan vehicles wanted to increase dealership visits, with a strong focus on boosting traffic to its service department.​

Campaign Details

The campaign strategically combined AdMessenger mobile with YouTube video ads. The 5-month campaign’s goal was to drive service-based messaging and bring people into the dealership. ​

Creative focused on lifetime warranties, family pricing, and 0% down offers, reinforcing the dealership as a trustworthy, family-friendly choice. ​

Results

By targeting specific zip codes with geographic and audience targeting, the dealership saw immediate impact and reported between 50% and 60% close rates on many zip codes included within the campaign. ​

The dealership considered the campaign a success, thanks to the measurable results achieved by blending mobile and YouTube. ​