Going Beyond Media to Deliver Advanced Performance Analytics

About the Client

Black Rifle Coffee Companyis a National Coffee Brand that is Veteran-owned & operated and whose mission is built on serving coffee and culture to Veterans, active military, law enforcement, first responders and people that love America. They have been a partner of a4 Advertising/Optimum Media since Q4 2020.

Campaign Details

To attract first-time website visitors in Q3, a pixel was placed on the client’s website to start measuring the impact of media on driving customer engagement.

OTT was added and used to Drive Reach on top of the linear campaign running simultaneously.

Results

The incremental visitation results from exposed linear audience were very strong, carrying a lift of +29% during the campaign window.

While overall video performance across TV and OTT is similar, OTT outperformed TV in terms of driving visitor lift.