Live sports remain one of the few true appointment-viewing experiences in today’s fragmented media landscape, bringing together large, engaged audiences. In our recent bipartisan webinar, in partnership with Campaigns & Elections, we explored how campaigns can make sports a smarter part of their 2026 media strategy in The Midterm Playbook: Winning with Live Sports.

How Optimum Media reaches Latino audiences across the media landscape.

Early-cycle spend maps make it clear: persuadable, low‑propensity voters are concentrated and reachable if media plans mirror how they consume information.

For campaigns and civic groups, the FIFA World Cup is more than a sporting event. It’s a month-long window of attention to reach diverse, engaged audiences where they’re already watching.

After the 2024 election, Optimum Media's Data and Analytics team set out to look more deeply into a key campaign metric for political ads: how many CTV ad exposures are required to make outreach both efficient and effective?

In a primary season where attention is at a premium, live sports provide the high-quality, high-impact environment to break through.

Live sports fans are diverse, highly engaged, and are a perfect match for campaigns looking to connect with voters in meaningful ways.

Reach and frequency aren’t just metrics and must be the backbone of effective political advertising, especially in CTV.

In political advertising, striking the right balance between widespread reach and focused targeting is essential to connect effectively with voters.

Whether you need to raise awareness, mobilize voters, shape public opinion, or drive engagement, we help you strategically deliver your message even in the most turbulent times.

Hispanic adults were significantly underserved by political advertising in the 2024 election.

Optimum Media conducted a voter survey asking where the user primarily went for news about the upcoming election and whether voters had recently seen a political ad(s) that influenced their voting decisions. 

Our Senior Account Executive, Donna Ra'anan-Lerner, recently sat down with C&E to discuss successful ad strategies including CTV, use of data and more.

The strategic use of data has become the cornerstone of successful advertising campaigns. Optimum Media's ability to accurately harness and leverage data is what sets us apart as an industry leader.

The Netroots 2024 conference brought together progressive activists, organizers, and thought leaders nationwide to strategize around outreach and messaging for the 2024 election.

Automated content recognition (ACR) is a technology that is increasingly important for political advertisers and media buyers.